Steve Jobs was originally against the App Store App Store, respect for Mark Zuckerberg and hates. Google. This became known from the first official biography of an American business icons.
The first official biography of the founder and former head of Apple's Steve Jobs (Steve Jobs) is now available for download from the stores Amazon Kindle Store, and Apple iBookstore the day before the scheduled release date - October 24, 2011.
CNews has collected the most interesting facts that are mentioned in the book, written by Walter Isaacson (Walter Isaacson).
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By creating a book, Isaacson spent many hours as with oneself Jobs, and with its environment. And quite often he had heard mention of Android. This system was introduced Google in late 2007. in response to the iPhone OS. Subsequently, the current CEO Google. Larry Page. (Larry Page) said that the idea to develop a convenient platform for smart phones before they came up with Apple, which is then embodied their idea. Of course, that Jobs held the opposite opinion, and, moreover, even sought to destroy the competition.
... And I will spend every penny of the $ 40 billion held in the account Apple, - Jobs said in an interview with biographer. - I'm going to kill Android, because it is a stolen product. I plan to start a nuclear war ...
Subsequently, Jobs met with former head of Google Eric Schmidt (Eric Schmidt) on this. In March, 2010. at a meeting in a cafe in Palo Alto (CA) Schmidt, he asked not to use their ideas, adding that he was not interested in any money, as they had in abundance. Previously, Schmidt was a member of the board of directors of Apple and ran at the same time Google - he left Apple in August 2009.
The conversation went, and the availability of services, Apple's third-party platforms, including Android. Here's what Jobs said about it: ... We have released iTunes for Windows, to sell more than the iPod. But I do not see the benefits that would have given the issue of music application for Android, except for the fact that Android users will be happier. But I do not want to do Android users happy ...
Jonathan Ive and Tim Cook.
According to Jobs, who cites Isaacson, Specialist Apple's industrial design 44- year-old Briton, Jonathan Ive (Jonathan Ive) has the strongest among the other employees of the company morale - Jobs for life, except his own. ...
Sales of the first official biography of Steve Jobs in the stores will begin from today.
Jonathan Ive was Jobs' right-hand man, embodying his ideas. Together they have created the most successful devices Apple, including iMac, iPod, iPhone and the iPad.
Ive has won several design awards, and in 2009. Forbes magazine named him the most talented designer in the world. Jonathan Ive likes to do things the way that they are understandable and useful to consumers. According to analysts, it is the most suitable candidate for the role of the new Apple visionary.
Also in the book tells where to work together began to Steve Jobs and Tim Cook, now - the CEO, who succeeded to the post Jobs ( before Cook served as Director of Operations ). Cook arrived at Apple when she had problems with unsold inventory. Jobs with the idea to start collecting device before the start of their sales, and in 1998. Cook it embodies, greatly reducing the number of warehouses. Jobs felt a deep sense of trust in Cook.
Apple TV.
The book also reveals information about future products, Apple - in particular on TV, rumors are circulating that the first year. According to The Washington Post, Jobs wanted to create a TV that would be synchronized with all other Apple devices and service iCloud. At the same time use the TV would be incredibly easy.
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Apple has set-top box Apple TV, which Jobs called ... Its sales can not be called impressive, but the company continues to update it. The latest generation of devices manufacturers removed the hard drive, replacing it with flash memory. This allowed a factor of 4 to reduce the size. Owners of Apple TV given the opportunity to rent movies for $ 4.99, and episodes of television shows for 99 cents. In turn, the technology AirPlay lets you play on your TV, which is connected to the console, any content from the iPhone, iPod touch or iPad wirelessly.
Mobile.
In 2008,. Apple released the SDK and app store opened, in which their programs for the iPhone could put developers from around the world. But Steve Jobs has long disagreed on the idea, believing that they are bogged down in software licensing schemes. As a result, the project insisted that a member of the board of directors of Apple, Arthur Levinson (Arthur Levinson), who is also chairman of biotechnology company Genentech.
The reaction to criticism of the iPad.
Steve Jobs is extremely disappointed with the reaction of consumers was announced in January 2010. iPad, which described it ... Press reviews have left Jobs ' vexed and drooping, ... In addition to comparisons with the player, the reviewers noted the date display format, the lack of USB and the camera. Despite the abundance of negative feedback, then iPad changed the vector of the computer industry. According to experts, is still on sale there is no device that would be as easy as Apple Tablet.
Mark Zuckerberg.
Jobs have different attitude to the heads of other companies, but he liked the Founder and CEO Facebook, Mark Zuckerberg (Mark Zuckerberg). Jobs supported, as he behaves and manages his brainchild: ... But I do not see anyone there, except Facebook. Only Facebook, they completely dominated in this area. I admire Mark Zuckerberg for the fact that he is not selling out and wants to build a great company. I really admire that, ...
cancer.
As you know, in 2003. Steve Jobs has been found operable cancer of the pancreas ( which later led to his death). However, he did not immediately agree to remove the tumor, but only after 9 months, yielding to the entreaties of many of his family and doctors. According to Jobs, he ... ... As a young Jobs traveled throughout India, perhaps it was inspired by the country way of life forced him to think so.
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